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We are getting more comfortable with Google+. The more I spend time on this, the better I feel. Remember that you avoid the following mistakes during business promotion through Google+.
1. Not posting frequently – You might have been one among the first to setup an account. But make sure that you dedicate time for fresh content.
2. Inappropriate usage of photos – The platform being phenomenal for sharing photos, you need to make use of this to the best.
3. Not applying for direct connect – Unless you register for direct connect, you are not eligible to get found in SERPs.
4. Ignoring the recommended links – The recommended links can be found in the ‘about’ page of the business page. Making use of this will increase your site traffic.
5. Not verifying you page with Google+ - This would help in establishing a connection between your website and your Google+ page.

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