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With each new update Google is trying hard to eliminate the black hat SEO strategies. This is good. But does this mean that you should always stick to what they propagate? At least, I wouldn’t. Let us consider the most common myth publicized by Google. It is said that the paid links are dreadful. Buying links would simply throw you out from the industry. This is untrue. I am not asking you to rush to every website that you see to buy links. Paying for inclusion in high valued directories or a couple of competitor websites is harmless. It is impossible that you get penalized for these. I would suggest using sense before blindly following Google’s propaganda.

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